About Us
A shared vision. A clear direction. A more intentional way to grow.
Bridging ambition
and presence.
At Cltrd Labs, our mission is to create a clear and strategic bridge between emerging brands and the already thriving world of digital presence. We understand that today’s social media landscape is powerful, fast moving, and highly competitive. For growing brands, breaking into that space can feel overwhelming.
We created Cltrd Labs to simplify that process, to transform ambition into structure, ideas into strategy, and presence into performance. Through intentional content, refined creative direction, and disciplined execution, we help brands not only enter the conversation, but establish authority within it.
We exist to make growth structured, culture intentional, and presence powerful.
The Founders
in Color
Hi! We’re Johnny and Zelena, the duo behind Cltrd Labs. We started this agency as a way to combat a heavily saturated industry with little to no direction or easy accessibility for emerging brands. Our goal is simple: help you find your voice, tell your story, and grow with purpose.
Johnny focuses on strategy and planning, making sure every post has a purpose, while Zelena brings the creative vision to life so your brand looks and feels authentic. Together, we’re here to be the bridge that takes your brand from ‘just getting started’ to truly seen and remembered.
Our Values
Strategy
Every move we make is intentional and aligned with clear goals. We take time to understand your business, your audience, and where you want to go, then turn that understanding into a practical plan for your message, content, and digital presence.
Creativity
Every idea we create is designed to make an impact. We bring your brand’s personality into its visuals, language, and content, exploring ideas that feel distinctive and relevant to your audience. Each creative choice has a purpose and a place in the wider brand story.
Consistency
Showing up regularly is how we build trust and recognition. We create clear visual guidelines, a recognisable tone of voice, and a content rhythm your business can sustain. This helps every post, page, and campaign feel connected, so your audience knows what to expect from you.
Insight
We use data to guide decisions. By reviewing content performance, audience responses, and the questions people ask, we look for patterns that reveal what is working and where there is room to improve. Those insights help us refine the direction and make the next step more informed.
Authenticity
We build real connections by staying true to your brand’s voice. We listen to your story, understand what you stand for, and identify the qualities that make your business your own. From captions to website copy, we help you communicate in a way that feels honest, clear, and recognisably you.
Partnership
Your goals drive our strategy, and we grow together. We work closely with you through open conversations, shared feedback, and clear priorities at every stage. By combining your knowledge of your business with our strategic and creative perspective, we build a direction you understand and feel confident carrying forward.